New Trends in Digital Marketing: The Rise of GEO and AEO In today’s ever-evolving digital landscape, staying ahead of marketing trends is not just a competitive advantage—it’s a necessity. Among the most significant new trends in digital marketing are GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) . These emerging practices are transforming how brands approach search visibility, user engagement, and content strategy. In this blog, we’ll explore what GEO and AEO are, how they differ from traditional SEO, and why they are critical for businesses looking to thrive in 2025 and beyond. Understanding the Shift: From SEO to GEO and AEO Traditional SEO: The Foundation For over two decades, Search Engine Optimization (SEO) has been the backbone of digital marketing. SEO focuses on improving website visibility on search engines like Google by targeting specific keywords, optimizing on-page elements, and building high-quality backlinks. While SEO is still rele...
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Showing posts from June, 2025